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Kenya-based Adtech startup and Influencer Marketing Platform AIfluence has successfully raised $1M in their Seed funding round. The round was led by Dubai-based EQ2 Ventures and joined by Antler East Africa, VC OUI Capital, ArabyAds, and a European family group.
Launched in April 2020, AIfluence is solving the major pain point experienced by brand marketers when trying to accurately measure the ROI and efficacy of influencer marketing campaigns. By leveraging advanced Machine Learning algorithms, the platform can precisely match influencers with a target demographic through its audience-first strategy.
Running campaigns across 13 countries in Africa and Asia, the AIfluence platform enables advertisers to onboard and co-ordinate with thousands of micro & nano influencers per campaign, generating authentic peer-to-peer conversations and superior conversion. Reflecting on AIfluence’s unique data-driven approach, CEO of EQ2 Ventures Patrick Thiriet comments “People are the new media in today’s digital world, and AIfluence is uniquely positioned to turn this reality into tangible results for advertisers. We’ve been impressed by the team’s obsession to use data in order to spread authentic and relevant messages to the right audience. This is what advertising should always be. We’re looking forward to AIfluence’s journey ahead.”
This impressive Seed round comes as a validation of AIfluence’s current marketing success. Co-founder and CEO Nelson Aseka remarks ‘ We are at the cusp of a revolution, the way marketing works globally is changing. We find ourselves at an intersection of advanced technology and the fastest-growing region in the world in terms of digital and social media penetration. It’s an exciting place to be. Our guiding philosophy is that influence is not a profession, it’s an outcome.”
The Kenya-based Adtech startup plans to use its newly acquired funds to further develop its Tech and SaaS platform, and expand into the rest of Africa, the Middle East, and Asia by the end of 2021. Melalite Ayenew, Antler East Africa Partner concludes “We are excited to see local founders with deep expertise in the African market take a global problem head-on, and in a short time demonstrate a tech solution that is fast attracting demand in Africa and beyond."
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