Jordan-based Abwaab Acquires Pakistan’s Edmatrix

Interested in more data on startup investments? Access our data on 6070+ startup funding rounds

Abwaab, the Jordanian-born online learning platform, announced its successful acquisition of Pakistani-based Edmatrix, the social e-learning platfrom, for an undisclosed amount. The acquisition means that Abwaab will start operating immediately in Pakistan, the world’s 5th most populous country with 50M+ students, and strong demand for high-quality, affordable education. 

Founded in 2019, Abwaab is an online learning platform that allows secondary school students in MENA to learn at their own pace. By offering visualized learning journeys, continuous assessment, and performance-tracking features, they aim to uplift the way students learn outside the classroom. This marks the startup’s first move into the wider Asian market, after having recently announced the ramping of its operations in Egypt.


This acquisition joins two EdTech startups on a mission to decentralize and digitally transform the student’s learning process. Recognizing this propitious milestone, Abwaab cofounder and COO Sabri Hakim comments “Our mission to provide the highest-quality education and make it accessible and affordable to each and every student regardless of socioeconomic background aligns perfectly with Edmatrix’s. We're proud to have them on board as we embark on a journey to change the way students learn in our part of the world.”

Joining forces and growing the team comes as a new opportunity for Abwaab, as they reach out to students in MENA and the wider Asia market as the Edmatrix team invests their expertise in this new journey. “Our team is passionate about creating impact in Pakistan, and joining forces with the Abwaab team will enable us to unlock massive potential,” Edmatrix’s Raja Ahmed Shuja on this newly formed venture.

Want to learn more about the EdTech scene? Surf 1,000+ EdTech startups in Emerging Venture Markets