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Connect Ads, the Cairo-based digital media company and Ad solutions provider has sealed an 86% acquisition by Aleph Holding. As their initial investor, this marks the second Dragon Exit and the third Major exit for the tech-driven VC firm A15.
This majority acquisition by global digital media partner Aleph Holding, covering 90 markets worldwide, allows for the consolidation of tech and talent with Connect Ads to make new grounds in the MENA market. This is made possible by Connect Ads’ strategic partnerships with global digital media players like Twitter, TikTok, Verizon Media, and Spotify.
As more VC firms focus on providing expertise and strategic value in addition to their investments, Karim Beshara, General Partner of A15 comments on the journey with Connect Ads "A15 is happy with the phenomenal results, value and growth that Connect Ads created over the years; it validates A15’s venture building strategy in creating outliers. This is A15’s second dragon exit from fund I, and our third major exit overall.” He adds “A15 is looking forward to continuing this journey with Aleph and Connect Ads and contributing to a global digital powerhouse. We are excited about the growth opportunities and potential returns this deal will bring in the future.”
Founded in 2001, Connect Ads has been providing digital Ad solutions and the latest technologies in 15 markets across Europe, Middle East, and Africa. This majority acquisition comes as a great milestone and a launchpad for expansion as Mohamed El Mehairy, Connect Ads CEO highlights "We see this as a giant leap in the right direction for Connect Ads and all our stakeholders including our teams, partners, and clients. Being a part of Aleph, this truly global structure will give us more leverage in managing our business as well as global exposure and potential that goes far beyond MENA and EMEA. The numerous synergies and shared vision make this a very exciting time for us. The enhanced accessibility that this entails will enable us to grow faster and bigger than ever before.”
As Aleph Holding nears a stellar $1Bn in sales revenue, acquiring a majority in Connect Ads further grounds their position as a global Digital Ad player as they get ready to expand across the MENA market. Founder & CEO of Aleph Holding, Gastón Taratuta concludes "There is huge value in expanding throughout MENA, both to serve our current partners and clients and to expand on existing relationships in other parts of the world. We have been following Connect Ads’ growth and geographical expansion over the last five years and I am excited to welcome them to the Aleph family and we will work together with Connect Ads and A15 to make this a successful partnership."
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